Robert McKee's thoughts about writing screenplays have much say to us as we write our pitches and our resumes. A great story, he says, is something worth telling that the world wants to hear. This must be true of any successful pitch - though your "world' may be just a handful of carefully identified clients and employers.
You must have the creative power to put things together in a way that no one has ever dreamed. You must be driven by your passion courage and creative gifts, - but even this is not enough - your story must be well told.
I have adapted his words here - you should read the book.
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