Any communication - or at least any persuasive communication - has to be about the needs of the person you are trying to persuade. Not about your needs. Here is something that a recent client told me about our work together:
"The first really cool thing that I was enabled to understand is how to think of it (whatever "it" may be - an interview, a phone call, a party) from "their" point of view. Always asking and trying to figure out what "their" process is? Where are they coming from? What do they want and how can I fit into answering that for them?
That's always a cool, interesting exercise and I loved to hear MP go through that drill time and again .. it was awesome and Insightful"
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