Thursday, March 27, 2008

Pop Quiz

1. What is your company’s most successful piece of communication?

2. Who was it aimed at?

3. What did you want them to do when they received - saw/heard/read/smelled/felt it?

4. Did they?

5. What makes it successful?

Now here is the question that really counts:
What can be learned from the answers to questions 1-5?

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