No-one says it's easy

I spoke to a senior ad exec yesterday who told me about various clients of hers who have lost their jobs. She does what she can to help them find something else of course. She referred one to a long-time, trusted colleague.

His response was that if it was for herself, he would do anything that he could possibly do to help, but this market is so tight, he had to draw the line at helping the friends of friends. There just isn't enough to go around.

So how should we react to this? As Max Ramirez of Digital Wednesdays, the networking group, told me, "2010 will reward the tenacious."