Wednesday, May 27, 2009

Creative insecurity and streamlining businesses

The talk this day is of companies merging divisions and streamlining operations with fewer offices. This leads to talk of identifying key creative talent and thinking about how to retain them. Of how to get merged teams to work together. Creative people are necessarily fragile and can be unproductive when they are uncertain about what is happening. I know I am! Though arguably a certain insecurity is a terrific driver for great creative product. Well it is - isn’t it?

Interesting discussion too about how non-creative people don’t recognize the cues of creative people and how they work. How it sometimes look as if nothing is going on, but that in fact is when the really good stuff is happening. That is hard for a non-creative to understand and very hard for them to manage. Good creative folk are very special – nurture them. Understand them.

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