Tuesday, February 17, 2009

"Polish here, Shine there." Huh?

A good friend and marketing colleague used an expression I was not familiar with: "Polish here, Shine there" she said as if everyone knew what she meant.

Here's what that's about: You are doing your thing - working it as hard as you can, but often the results can show up where you least expect them. So you were polishing over here and the shine came out over there. Nonetheless you made it happen, didn't you.

I use this now to encourage us all to be putting effort into plans and schemes, into new products and outreach, whatever looks like it needs polishing.

And then we have to be alert to see where the shine comes out and be ready to take advantage of it even if it wasn't exactly what and where we expected it to be.

Phew - let's hear it for extended metaphors.

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