What keeps you going?

What keeps you going - even in these challenging times?

Is it simply making money? Is it that you get pleasure from solving problems: design problems or story problems or marketing problems or the problems of your clients that you care so much about? Or do you love the creative work that you do and can't wait to get started every day? Or is it the love you have for your team, the people who enable your success and who are important to you in so many ways, that you want to see them succeed and flourish with you?

It is helpful to ask yourself this question and see what you say. You might be surprised. An honest answer can clarify a lot and be a valuable beacon to guide your planning and help you move forward.