Productive tweeting

Despite Mr Demi Moore, Twitter has become a hugely valuable networking and researching tool. Media and creative people are all over it.

Think of it as one big cocktail party, but at this one you can sort out who you are interested in talking to - or just eavesdropping on - before you go in.

The important thing is to be pro-active and have an idea of what or who you are looking for - don't just watch the tweets go by. And of course be open to stumbling on people and stuff you never thought of.
I recommend using Twellow ("the twitter yellow pages") to search for people in the industry niche you're interested in. Search on job descriptions: TV executive, or designer, or ad director. Search on "creative director jobs" and see what you get. Search on marketing director or search the name of a firm you think is interesting. Get narrower and search on "design, Cincinnati". You can search tweets and on people's profiles. Decide whether to follow them. Then interact with them. Cross reference them on LinkedIn. The most important thing is to be there and see where you fit in.

Once you've got your follows in shape - get with Mr Tweet and have him pick more people you should know. And get in there.

There is a good guide for how to tweet so that people can find you. You can find it here. But you are in the creative biz - you will find your own way to use the tools and tweak the results.

And remember if you start your twittering day with a goal you have a better chance of it being productive.

pollock|spark team enables stronger communications

The Pollock|Spark consultant team has created a Main Message for NFTE (working through The Cyrano Project.) The same team can bring the same level of insights and help to your creative business. Here's what David Nelson, COO of NFTE said about our strategic work for them:

"(They) worked with the National Foundation for Teaching Entrepreneurship (NFTE) on defining and honing our main message for communications. In the process of learning about NFTE and its work, the consultants demonstrated real understanding of our organization’s mission and came up with strategic insights which had impact beyond the message itself.

(They) helped our organization understand itself better and helped us resolve fundamental questions which are leading us to clarify our basic value proposition, as well as how we express it through messaging. This will lead us to more powerful promotion of our programs and enable us to attract more volunteers and donors over time.

I would recommend (them) to any organization seeking thoughtful analysis and stronger communications. (They) did a superb job."

Please get in touch if we can help your business clarify its value proposition and get more powerful promotion of your services.