Showing posts with label job search. Show all posts
Showing posts with label job search. Show all posts

Wednesday, February 9, 2011

Revealing interview questions

Getting the real scoop on a candidate you’re interviewing is not that hard: here are some tips from a pro.  Listen up, job seekers.

The hiring manager from a Minnesota ad agency told me she starts with a couple of innocent questions:  “Did you have trouble finding the office? And how was your commute? You can learn so much right off the bat from these.”  Some people launch into a story of how they overslept and missed the train or couldn’t find a parking space.  Or that they went past the building three times before they figured out which one it was.  Really. They don’t realize that this is neither interesting nor confidence inspiring. Even if you did arrive on time, the details of this triumph are not the story you ought to be telling.

Candidates, I suggest that you scout the commute in advance, or at least build in fifteen minutes of slippage time so that you are not flustered when you do make it. The Japanese believe that arriving early is just as rude as arriving late.  So they often give themselves a time bumper, and bring a book to read in a coffee shop or on a park bench - then they walk in right on the dot.

So what does she ask after the how-did-you-get-here test?  “I ask if you’ve done your homework on our company, and before I start my questions, do you have any questions about us? And then I ask if the job description makes sense to them.”  Their answers give a good indication of how they will approach the job.

Then one more revealing question: she asks people if they are comfortable being out in front, or if they prefer to work behind the scenes; in a team or a silo.  “And when they tell me – I ask them why.”
The right questions from the interviewer – beyond the substance of work history and accomplishments, can elicit so much about the candidate’s attitude and confidence.  These answers provide the first impression: the frame for everything that follows.  They are extremely important indicators of how the candidate will perform and fit in. 

This recruiter keeps the job description in front of her during the interview so she can be sure she remains focused on the needs of the position and the tone of the company. Just as the candidate should have clearly in mind how they want to be perceived, so too does the interviewer.
“So did you have trouble finding us today?”

Wednesday, November 3, 2010

Defining Career Goals and Making Choices


Having a goal is critical to your career.  Not just the short termism of getting through today’s to-do list or the default goal of not getting fired.  But the longer term vision of where you would like to find yourself in five years or so. Would you like to be working for yourself?  Would you like to be traveling the world?  Would you like to own the company you work for?  Would you like to have your boss’s job?
If you have a long list of dreams and are confused, I recommend using the prioritizer: http://tinyurl.com/rx2o7 to help you see which ones rise to the top.
Once you have settled on something, then every day think about what you can do in the next 24 hours to advance towards your chosen goal. If travel is your dream, be investigating which overseas offices or clients.  If promotion is your goal then figure out who is in charge of that decision and what you think they might be looking for in their next upgrade.  If a career change is on your mind, then do the research, learn about the new business, build your network, polish your chops, get the qualification to get you moving in the right direction.
Clarity about your goal will make many things easier for you.  When you are faced with more than one option, you have a basis for deciding: by considering which one moves you further in the direction you want to go.  Having a goal will help you from the moment you get up in the morning to decide what is important and which choice to make.
If you have a job that isn’t challenging you, challenge yourself.  Even if your client or boss is not demanding, you can surely come up with some spin on your work that will make it more relevant to where your interests lie and move you closer to your goal.  Pick challenges that will make you smarter, more marketable, more relevantly experienced.  All with an eye on where you want to get to.
So here is the actionable part of this column where I ask you to write down your goal.  Your  “What-do-I-want-to-be-doing-in-five-years” goal.  Yes, write it down.  Interesting how it changes and focuses itself when you aren’t just holding it somewhere in the back of your mind, where it never quite formed into anything beyond “I want to be happy and in charge of my destiny”. And don’t panic, it can change  – don’t feel you are going to be trapped by it.
If you are always working towards your goal, then you will find satisfaction and maintain your drive. If you are just trying to stay afloat each day, then that is the best you can hope for.  Get yourself a goal and work yourself towards it.  It is fun, productive and so very much more satisfying than drifting.

Tuesday, September 28, 2010

The importance of listening

~ ACTIONABLE EXPERT ADVICE ~
First Published in Cynopsis Classified Advantage


One of the most important skills you should use in your job search is listening carefully, both literally and metaphorically. You have to listen to your friends when they tell you about opportunities. You have to listen to your bosses and clients to learn about your strengths and weaknesses. You have to listen to your heart to know what you really want to pursue.

You especially have to listen to the wording of the job ad. What does it actually say they are looking for? You have to listen closely to the recruiter and to your interviewer.

You will already have invested large chunks of time developing your own unique positioning to separate you from the pack. You have probably crafted yourself a script for your elevator meetings, a template for your cover letter, a set of anecdotes for your interview. And all this as it should be. If you have thought it all through and internalized it and what it means, it will do its magic for you. But if you are determined to stick to your script willy-nilly this investment might all be for nought.

Listen carefully to what is said and also between the lines to what is unsaid. And that means listening not only in the moment of the interview, but it means listening to the research you will have done in advance. Listen to what the company says on the website. Listen to the story the recruiter tells you about the job. Listen to the LinkedIn profile of your interviewer. Take it all in and frame your responses and approaches accordingly.

If you are safely in a job but aspire to a promotion or a new assignment, listen to your boss, to your co-workers, to the press so that you can create the opportunity and be there as the obvious person to fill it. This comes not just from wanting it  and telling your boss "I want the bigger title," but from asking the right questions of the right people and listening to what is needed, so you can tell them you will provide just that.

People like to be listened to. They like to be heard. They do not like to be ignored. So tell them you heard them by responding directly and positively to something they said. Don' t stick to a script  be ready to improvise. If they feel you have not listened to them, or worse yet responded with a " No, " they will shut down and they will not listen to you. Listening keeps you relevant and smart. Their awareness of your listening to them keeps them engaged with you. I can' t stress this enough.

Tuesday, September 7, 2010

Successful job hunt

I received this today from a recent Coaching client and thought I would share it.

Dear Michael,

I did it -- got a job!!!!  I can hardly believe it.  Never would have happened without your coaching, seriously.


In a tough market this experienced professional had almost given up hope of working again, so this news is especially welcome. 

Q+A: LinkedIn profiles and personality

As published in Cynopsis Classified Advantage
~ ASK THE EXPERTS ~
Questions from our Readers
Answered by Michael Pollock

Q: Recently, I lost my job due to my company's financial state. Downsizing was a must, and I, unfortunately, got the cut. The thing is, it was almost a blessing in disguise. After leaving, I was happier, not something you'd expect after losing one's job. After re- evaluating my industry and the role I played, in the pursuit of happiness, I have decided to career change. It's not been easy, as the unstructured freedom during the work-week has lost a little bit of it's glitter, but I still think I'm heading in the right direction. I have chosen a new career path, but my question is this: how can I make my Linkedin profile reflect my career change? I of course want to put down all of my prior work experience, however, I also want to prove that I can do another job and that my skills translate. If I post my past experience, won't a potential employer think, why would I hire this person from X industry, when we're looking for someone who has experience in Y industry? Does that make sense? Please let me know what you would recommend.

A: I suggest you think very carefully about the skills and experience that will be desirable in your new career. Consider the needs of your potential new employer and find the angle on your past that could be relevant and persuasive. Make the fact of the change and your prior experience an added value. Use the summary section to express this  emphasizing the relevant and unique strengths that come from your rich background in other fields that makes you a stronger candidate than the pack of straight-liners you'll be competing with. Reframe the skills section as well as the details on all your prior positions to support your new positioning. Certain things that were awesome in your old field may have to be dropped because they are no longer relevant, or worse, contradict your new story. With a strong but unusual background, you are most likely to appeal to a smart employer who thinks outside the envelope, and that is likely to be someone you would want to work for.


Q: I find that LinkedIn is so business oriented, that it doesn't have much opportunity for one's personality to come through. Is this a good thing? Or is there something I can do with my account to make it seem less like a cover letter and resume, and reflect other aspects of my life?

A: LinkedIn is primarily a source for business connections. If you really want to express your entire personality in a social media setting, Facebook may be a better vehicle for you.

That said, on LinkedIn, the writing style you use for your summary section is an important way to let your personality shine through. Casual, jargony, straightforward, insightful  all these attributes will tell your reader something important. Different employers and industries have different codes and standards. The formal, passive writing style that appeals to academe is anathema to media people.

Another way to express your personality is through the updates you can post near the top of your profile, though do bear your target audience in mind when you update and remember what qualities they are looking for. By all means if it supports your business case you can mention your hobbies or other interests. If you are an ex-Marine, or a nonprofit board member for example these could certainly be important to include.

But do be sure not to make it look as if your eye will always be on the clock and your mind not on the job.

Don't forget LinkedIn for your job search

This article first appeared in Cynopsis Classified Advantage

~ ACTIONABLE EXPERT ADVICE ~
By Michael Pollock


I am sure you are well established on LinkedIn, but are you using it effectively in your job search? It is just too easy for us to let it sit there passively in the background, but there are some simple and effective ways to extract value.

Start by connecting to as many people as you can think of. Duh! But I am sure there are some you have missed. Don' t just think of people who might hire you...connect to people you once worked with. Connect to people who worked for you. Connect to people who might know someone who could help you in the future. Look closely at who is connected to your connections; I know you will have several, " Oh, yes. I had forgotten about her!" moments.

I was working today with a filmmaker who has been specializing in medical topics. He is going to see his dentist in a couple of weeks. This dentist goes to medical conferences and knows lots of people who might need film. What if he was on LinkedIn? What if some of his professional connections wanted film made for their professional associations? What if they worked for pharmaceutical companies? Sounds like a valuable connection for this filmmaker. Who are the equivalents in your field?

Another excellent use: as you look at job ads on Cynopsis Classified Advantage or other boards, note the companies who seem to have good opportunities for you. Then search those companies on LinkedIn  there is a drop down menu on the search field that lets you search for people or for companies. See if anyone from those firms knows anyone that you know. Then email your friend and ask to be introduced. I recommend not using the automated LinkedIn introduction tool  make the request something more personal. So now you can network your way into the hiring company and do your research and make the connections you need to get you in there.

Does your LinkedIn headline clearly indicate your value to a hirer? As with all communications  each piece needs to make the reader want more. Does your summary give a clear expression of what you offer and engagingly differentiate you from all the others? Does your chronology include experience and specifics that support and flesh out your summary? Does your specialty list include all the keywords that recruiters might use in a job search?

As with so many of these online systems there are depths that I never plumb, and I' m not taking you there. But start with the easy-to-use pieces; get them working together guided by your constant attention and research and insight. It really is an adventure, a voyage of exploration. Keep poking around and you will find valuable connections you never knew you had and see more and more ways to get your carefully constructed message into the right hands.

Monday, August 16, 2010

Put Serendipity to Work for You

Knowledge of all sorts - including where the perfect job or client is waiting for you - is spread far and wide. Itʼs easy and cheap to connect and interact with people who we never thought in the past would be reachable. The Internet makes it possible for us to tap into so many fast-moving resources and information streams.

This is bad news and good news. First the bad: since what we need to know is so widely spread about, it has become harder than ever to get what we want with a traditional search. But the good news for us is that it is more likely than in the past that we will find something valuable through a chance encounter.

I have been inspired by The Economistʼs review of a book called The Power of Pull: How Small Moves Smartly Made Can Set Big Things in Motion. It speaks to something I believe is most important in a job search, indeed in all of our business development: and that is being open to serendipity - even actually encouraging it. The authors propose a straightforward three-pronged strategy. First: approach the right people. Second: get the right people to approach you. And third: use these relationships to do things better and faster.

They have three tips. One is to live near brainy changophiles. For example, people of interest cluster together in Silicon Valley, NYC, London, Shanghai, Bangalore and so on.

So if you are in such a locale, every social interaction is potentially profitable. Even chatting to your dentist, or to another parent at the little league game could lead to something interesting.

Second go on the conference trail. There are many new conferences popping up as our businesses are changing so very rapidly. They remind me, as I have so often found, that corridor conversations are far more often useful than the formal sessions.

Their third tip is to make better use of online social networks; particularly to make contact with new people. Your friendsʼ friends may be just who you need to be talking to.

So get out there. Be open. Be smart. Ask questions. Ask your friends who you should meet. Do it online, do it in the flesh.

Make the serendipitous possible. Position yourself both physically and psychically. The chance encounter could be your ticket to a new gig or to the new idea that changes everything.

Wednesday, June 30, 2010

Job Hunting: Research, Connect and Summarize

This article by Michael Pollock first appeared in Cynopsis Classified Advantage.

Once you are clear in your own mind on the value you offer a potential employer, there are three main keys to focus on as you look for a job: research, connect and summarize.

Research: Start by identifying at least 10 companies that look as if they need exactly that thing that you are good at: businesses that operate in your niche and surely need the skills and experience that only you offer. The more specific your value statement, the narrower and more productive will be your list of target companies. Learn as much as you can about these businesses. As you dive into this research, you will be led to other companies and you will relegate some to the back burner. Become clearer about the work you want to do, and keep this goal in mind to help you prioritize.

Connect: Use your search engines and LinkedIn and exploit all your networks to get introduced to people who work in the companies on your target list. Volunteer for work in the field so you can get experience and build your network. Ask the people you meet how they do their work, what they need, what keeps them up at night, where they are headed, and you will start to figure out where you can fit in. Keep in touch with everyone  not in an annoying "What have you done for me recently" sort of way, but in a helpful "Here is what I have been doing and learned that might interest you" sort of way.

Summarize: As you meet new contacts, listen to yourself. You will find yourself telling them who you are, and as you do so you'll be summarizing your value concisely and effectively: "Here is what I can do and here are three reasons why I am the best person to do it." See how it sounds. Do they engage with it and want to know more? Was it in fact concise and effective? Try out new versions. Make it better and stronger. Use it in your cover letters and resume.

That summary of your value is what people will remember about you. It focuses on what value you provide and not on the tiresome fact that you need a job. They will then tell their relevant colleagues that they should see you because you are precisely who they are searching for. Your story could start going viral!

These steps bear very much in mind that statistics tell us you are vastly more likely to get a job from a personal connection than not. And that many jobs are not advertised publicly.

So the three keys to remember: research, connect and summarize.

Tuesday, May 25, 2010

Coaching feedback - this stuff works!

I just completed a course of coaching with a client in the film/TV business.  Here are some excerpts from his review of our work:
We accomplished the goals extremely well. I went from lackluster “brand” materials (cover letter, resume, etc) in serious need of improvement to getting job offers and finding new opportunities in the span of weeks. Before the sessions, my general outlook was also somewhat dire. From the beginning, Michael saw my strengths and encouraged them. Every bit of advice has come in handy so far and I am 100% confident that it will for years to come.
I genuinely feel that this whole experience was priceless and look forward to continuing to use what I learned from the coaching sessions for years to come…My only regret is that I did not find Pollock|Spark sooner! Thank you so much, Michael!  I can’t say that enough.

Tuesday, February 2, 2010

How to Fill Gaps Between Jobs Productively

~ ACTIONABLE EXPERT ADVICE ~
How to Fill Gaps Between Jobs Productively
by Michael Pollock
FIRST PUBLISHED IN CYNOPSIS DIGITAL ADVANTAGE

I have been asked how professionals who were once in the thick of things should fill in the time between jobs so that employers will still take them seriously.

Just because you don't have an office to go to every day doesn't mean that you aren't in the business. In fact you have more time than you used to have to make yourself the expert on the latest developments. Find out what skills are being sought  ask what are the capabilities that employers are having trouble finding and go get that skill for yourself.

Hirers don't have time to train new staff any more  they want someone to hit the ground running  so you need to be that person.

Have an answer to the question: "What are you working on now?" (Think of it first as an answer you give to yourself.) Find something that you care about and are interested in  and do it. It could be the new technology that you are learning. You could be writing an article on the latest developments in your field  and the good news is that today you don't have to worry about not getting it published, you just put it out on your blog and tweet it onwards. Go to meetups in your field and find out what is new and what is going on and who is doing what.

There are things you can write on your resume or in your cover letter: you are blogging on the bleeding edge of your field, you are taking the new skills course, you are contributing your abilities to a nonprofit  put it down  show that you are doing something that is relevant  that you have a job in the field  because you do  even though you may not be getting paid just yet.

But this is still narrow thinking. You can go further. Try to understand what will make you attractive to a hirer. It may be that an international business will appreciate that you spent three months working in retail in Paris. A qualification like that could really set you apart from your competitors.  A company that encourages initiative and bold thinking might be attracted by that fact that you spent the summer sky-diving in the Andes with the condors. Or went to Outward Bound.

Think broadly about what can make you attractive and tailor your activity to that. Present what you have been doing as a coherent effort to make yourself a more valuable person  skills, leadership, adventure, initiative. It will give you something productive to talk about and that will make you a stronger candidate.

Michael Pollock is President of Pollock Spark ( www.pollockspark.com ). He is an Executive Coach and Consultant to Creative and Media professionals. He works with people in film, TV, advertising, design, marketing, music and the Internet, bringing them the experience, techniques and inspiration to take their businesses and careers to new levels of success.

Tuesday, January 12, 2010

Q+A: How to make a great first impression during an interview

~ ASK THE EXPERTS ~ FIRST PUBLISHED IN CYNOPSIS DIGITAL ADVANTAGE
Questions from our Readers
Answered by Michael Pollock

Q: What is the best way to make a great first impression during an interview?

A: You don't need me to tell you about firm handshakes and appropriate clothes. So here is the substance of what will make your interview go well.

Be very well prepared. Know what the job is and what the company does. Know who it competes with and what are the latest developments in the field.

Learn in advance as much as you can about your interviewer: what is their expertise and background so much of this is available online.

Know what you have in your experience and passions that will suit you for the position and let this frame all your answers.

Let the interviewer set the agenda for the conversation, but do not be afraid to frame your answers to your advantage and create openings to tell brief anecdotes of your relevant successes.

Be confident in your abilities - but not pushy. Feel within you that you are the person they need to fill this position. Be really interested and enthusiastic about the work that they do and the opportunity you will be afforded. Thank the interviewer for meeting with you and say that you would be excited to work there.

Q+A: How can I tell if my resume is good?

~ ASK THE EXPERTS ~ FIRST PUBLISHED IN CYNOPSIS DIGITAL ADVANTAGE
Questions from our Readers
Answered by Michael Pollock

Q: How can I tell if my resume is good?

A: We all sweat our resumes so much: we revise and cut and paste and we lose our grip on how it looks and what it really says. Time and again language gets left behind on an old version and key ideas get lost.

Read it to yourself again - out loud. Ask yourself: "Does it clearly show that I have the goods for this particular position? Does it say simply and concisely what I offer and what I have done that will support that case? Is it easy to read?"
Then show it to other people. Really. Don't be afraid. It needs to be tested before it is put into action. Show it to people who don't know you well.

Give them a 5 second look and then take it away from them and ask them to tell you what you offer.

Then give them another 5 second look and ask them to tell you what your most recent experience has been and how it qualifies you for the position you are going for.
Listen to what they say. Are they seeing what you need the hirer to see? If not, try another version and test it again.

A hirer will look at your resume for just a matter of seconds before passing on. It has to work quickly and it has to be totally framed to present you as ideal for the job at hand. That is it.

Give the 5 second test a try - and keep refining it and trying again until people feed back to you just what you want the hirer to get from it.

Tuesday, December 1, 2009

How Susan got a new job in media in just two weeks – a true story

In just two weeks after she was laid off from a NY magazine this fall, Susan Waits found herself a new job - and now her updated LinkedIn profile says “Love my job!!!

What can we learn from her story?

The first job
2 suitcases, a degree in journalism, no apartment and no job. That was Susan Waits arriving in New York from Arkansas three years ago. “The biggest mistake people make is to try and find a job in New York before they come – the first step is to just move here. I was waitressing to pay the rent,” she told me.

She landed a job as an unpaid intern at fashion magazine Gotham – part of Niche Media. "I had responded to a job posting on www.ed2010.com which is particularly good for finding internships. I worked usually 9am – 9pm and many weekends. I think that I wanted to do a good job for myself, and I stayed late because I wasn’t done yet: as long as you are happy, then the extra work is not an issue."

"When a Fashion Assistant opportunity opened up after 2 months, I got it. But I not only did the job, making their fashion closet my own, I offered more: I wanted to write, so I wrote the price credits – the boring bits that no-one else wanted to do – I made the job unique to myself."

The layoff
After a year and a half as a Fashion Assistant, Susan had impressed the Niche Media management enough that they created a position for her on the editorial side where she worked for both Gotham and Hamptons Magazines.

A year after she had been promoted to Assistant Editor, the dismal media economy of 2009 hit her: her position was cut. “I was escorted out of the building – no talking to anyone, no touching anything – with colleagues sitting and watching my departure – it was mortifying.

The search
“The day after, I was shocked and p-ssed. But then I looked at it positively. I hit the ground running. I bombed everyone I knew. I had good working relationships and people jumped into action. I told them 'I’ve been laid off and I need your help.'"

"It’s a hard business – in a tough city. Everyone is type A. You have to put yourself out there. I contacted all the channels I could come up with – even a girl I met just once at a Cosmopolitan party.”

Even if her friends and colleagues didn’t have direct leads to a job, they connected her to HR staffers so she was able to set up informational interviews at all the big media companies. "Every day I had coffee or lunch with people. And you have to think a bit broader – if you are a good food writer, you might think can I parlay that into entertainment?”

She answered ads on mediabistro.com and ed2010.com and she got job alerts from Time Warner and Conde Nast and Hearst.

"The thing that helped me find work was positivity,” says Susan. “I had practiced my pitch with my friends and at the informational HR interviews. I was putting in pretty much a full time work schedule on the search.”

The resume
Susan told me that she used a few versions of her resume to highlight different bullet points of her skill sets. It’s a one-page resume that she attaches as a PDF so it will appear as a preview.

“For the cover letter I believe in erring on the casual side. I write it like I speak to a person,” she said. “I want to be on first name basis. Its all about brevity, people are looking at them very quickly: 2 paragraphs max. The first paragraph asks to speak to them; the second says, "Here’s why I‘m awesome."

When she was running the intern program at Niche Media, she sometimes got 300 resumes sent in for one posting. She saw so many mistakes - one was the attached cover letter, "I never opened an attached cover letter – it has to be within the email.

"I recommend harassing people – you have nothing to lose – don’t call them, but email several times about a week apart – it refreshes the contact. And if you have connections use them – have them write in to support you saying: 'I understand that you are looking at Susan for the post – here is why you should hire her.' The more someone hears your name the more likely your resume is to be opened.”

A step backward to move forwards
"You have to be willing to be humble when you are looking for a new job: the job I took was at an assistant level.  I had no qualms taking a step down – I figured it is better to be working and getting the experience – it can only help you – you are learning more, rather than sitting at home for 8 months.”

Susan hadn’t been at the top of the chain at Gotham, but she was at an editor level, editing Oscar De La Renta and Vera Wang, making decisions and producing photo shoots. But she was open to taking a step backward in order to move forwards.

The new job
Answering a posting on mediabistro.com, Susan found herself in a series of six interviews at The Knot, an online magazine all about weddings. The Co-founder and Editor-in-Chief Carla Roney needed an Executive Assistant and Susan had just the right combination of editorial experience and admin skills. She got the job – after being out of work for just two weeks. “I am excited that I have a job and I work for a company that people like and respect.”

The promotion
But that is not where it ends. Within a couple of weeks of starting at The Knot, she had already earned added responsibilities, becoming the Editor of NYC Metro coverage and serving as a Staff Writer for both The Knot and its sister publication The Nest.

But what about us?
So what can we learn from this? Stay positive. Work at it when you do have a job. Work at it when you are looking for a job. Be open to making lateral moves to develop the skills and experience that you are interested in. Don’t just do the job you are offered, do more and make yourself valuable. When you are out of work, be open to expanding your horizons and to taking a step back to get back on the track.

Susan’s story is an inspiration. I am sure you will find something in it that you can use as you grow your own career.

Tuesday, November 24, 2009

Your resume, your age

~ ASK THE EXPERTS ~
Questions from our Readers
Answered by Michael Pollock
FIRST PUBLISHED IN CYNOPSIS DIGITAL ADVANTAGE


Q: At what age should I change my resume to NOT reflect my age?

A: Your age should never be a key part of your resume - your story should do the work of pitching the position whether you are 24 or 59. But you will never really be able to hide your age from an efficient hirer.

So at any age you should lead with your experience and attitude and passion and value expressed in your resume intro or bio. This should make the case and give the impression that you are everything the hirer wants before they even think about your numerical age.

Then when they do discover your actual age - as they eventually will - you want them say to themselves, "Goodness he's only 24 and he has done all that," or "Wow she sure didn't sound like a 55 year old, but she certainly has what we need and seems to be really on top of what is happening today. We have to talk to her."

Resumes, Cover notes and Keywords

~ ACTIONABLE EXPERT ADVICE ~
By Michael Pollock
FIRST PUBLISHED IN CYNOPSIS DIGITAL ADVANTAGE

Resumes and cover notes are the first line of attack for job hunting. Here's how Sonia Jairath, Founder and President of Metierlink, a niche recruiting firm, sees it.

"Your cover note gives you the opportunity to highlight why you're the most relevant person for the job. And it provides the way to structure and focus any further conversation." From Jairath's point of view "A good cover note usually indicates that the resume following it will be a good one. It gives me a sense of their writing and communication skills and shows whether they are passionate about what they do."

"Many people may look at your resume," says Jairath. "Some of them may not have the experience to understand what they are looking at  so your introductory paragraph is really important: it should say who you are and what is your pitch. This is most important in connecting the dots for your reader."

"Definitely get advice on your resume," she advises. "Have another pair of eyes look at it, whether it's a friend, or a coach or a resume writer.'

"If you are going after a C-level position, your presentation has to shift to another level. The selected candidate will be representing the company to the outside  so it needs to not only make a clear statement of accomplishments along with a biography, but your writing and communication skills become even more critical."

Keywords are important in a resume  so Jairath suggests that you be specific. Just saying you are a marketer is too general. Searches are made on terms like Search Specialist, Business Development, Web Analytics, and Social Media. If you are after a strategic position then emphasize your strategic insights over your tactical experience. Some roles do require both production management and strategy, so then you do need to show both, to show that you can roll up your sleeves as well as do the thinking.

Candidates need to be covering all their bases: emailing, being part of social networks and working with a recruiter or hiring person. Join networks where you see there are recruiters and hirers and you will be able to get their announcements when they are looking  go to events and make good connections.

Her final words of advice: Be Proactive.

Wednesday, November 18, 2009

Job searches are hard

I received this response to the Q+A piece about the value of mass mailing a resume.  I post it here, along with my response, and welcome your thoughts.

I read your response to a woman today on Cynopsis who asked about mass mailing since she's not had much luck trying all things suggested in a job search. Your response was not to and then suggested maybe she wasn't doing x y or z. I got so angry when I read that. Naturally, you assume it must be something she isn't doing. Well, take it from someone else who has exhausted her network, done all that is suggested and is constantly reevaluating what else she can do? Well, after 8 months of hard work and no returns, I'm all out of ideas too. She should send the damn mass mailing and maybe, just maybe something will stick. Keep in mind people are holding onto their jobs with both hands, and companies aren't creating jobs. And for every job are tons qualified applicants. It's not been this bad since the 1930's I believe. For those with jobs, you really don't know how hard it is out here. WE ARE DOING EVERYTHING. So don't assume we aren't.

Here is my response:

Thanks so much for your heartfelt email - I am so sorry my response made you angry.

There is no question that this is a tough environment, but I have seen wonderful things happen when people tweak or focus the way they present themselves.   I had a note from a client last week that said that as a result of our work together  "I was able to see that I have way more interesting skills/experience than what is outlined on my resume."  My intent is to help people who ask for advice, and others who are interested, to think of some alternative ways to tackle this difficult situation.  After all if what they have done so far is not working, perhaps either the problem or the solution can be reframed to lead to a different result.

This alone may not be enough, but this fresh thinking may open up a whole new set of opportunities and perhaps even suggest a different list for that mass mailing.  

I wish you all the very best in your search

Tuesday, November 17, 2009

Q+A: Should I do a resume mass mailing?

~ ASK THE EXPERTS ~ FIRST PUBLISHED IN CYNOPSIS DIGITAL ADVANTAGE
Questions from our Readers
Answered by Michael Pollock

Q: Other than a poor return, are there any drawbacks to sending out mass resumes to all appropriate companies? I have tried all the things people have suggested, worked a couple hours a day on networking, on Facebook and LinkedIn, and still nothing. So I thought I would try a mass mailing but wanted to check with you first.

A: If it will make you feel better, then go ahead. But bear in mind how you feel when you get a communication that is clearly written "to whom it may concern." Your suggestion that there will be a poor return to this is probably more optimistic than mine.

Here is how I might suggest you spend your effort instead. If you have been networking, and to no effect, then perhaps you are not presenting your true and unique value to the appropriate people who will jump at the chance to have you on their team.       Perhaps the way you are framing your skills is not quite right. Perhaps it is not clear and succinct enough. Perhaps your target companies or executive selections are not fine-tuned enough.

I would much rather suggest you spend time working on these aspects than doing a mass mailing.

Thursday, September 10, 2009

It's not just about you!


Any communication - or at least any persuasive communication - has to be about the needs of the person you are trying to persuade. Not about your needs. Here is something that a recent client told me about our work together:

"The first really cool thing that I was enabled to understand is how to think of it (whatever "it" may be - an interview, a phone call, a party) from "their" point of view. Always asking and trying to figure out what "their" process is? Where are they coming from? What do they want and how can I fit into answering that for them?

That's always a cool, interesting exercise and I loved to hear MP go through that drill time and again .. it was awesome and Insightful"

Tuesday, September 1, 2009

Q+A: Should I take a job at a company that is going bankrupt?

~ ASK THE EXPERTS ~ FIRST PUBLISHED IN CYNOPSIS DIGITAL ADVANTAGE
Questions from our Readers
Answered by Michael Pollock

Q. I am a recent college graduate gearing up for an interview at a company that recently announced that it was going bankrupt. If I receive the position, should I be hesitant to take it over something else because of possible layoffs to come? Should I address the company's bankruptcy during my interview in regards to knowing if the "job will be around for a while"?

A. I don't believe that pretending everything is ok looks so smart. It makes perfect sense to ask what the future holds: "I've heard the company is having some difficulty. Can you tell me how this position might be affected by what is coming?"

I would certainly think carefully before choosing this company over a more healthy one. Cost cuts, even without layoffs, can affect your ability to do your job properly if you cannot get the resources you need. If it is a spectacular opportunity and you will gain invaluable experience and boost your resume then you should consider whether the job is in the core business of the company: the piece that's likely to make it through reorganization and perhaps even gain in importance in a new structure.

Q+A: Do I admit to interviewing with other companies?

~ ASK THE EXPERTS ~ FIRST PUBLISHED IN CYNOPSIS DIGITAL ADVANTAGE
Questions from our Readers
Answered by Michael Pollock

Q: What is the best way to respond when asked "Are you interviewing with other companies?" Part of me feels like politely saying that is between me and that particular company and the other part doesn't want to shoot myself in the foot by NOT answering the question.

A. It is perfectly reasonable to respond that you are meeting with other companies in your search for the opportunity that make best use your unique skills and experience. You should not name the other companies though; after all, your interviewer would not want his competitors to hear about his search.

You can certainly tell him that you see the opening at his company as the one where you can do your best work and make the biggest difference. An intelligent interviewer should respect the fact that you are leaving no stone unturned - as long as he feels that he is your favorite.