Monday, July 14, 2008

Dear Sparkings: Why aren't my calls returned?

Q. "I keep calling and leaving messages for the ad agency producers I sell to - but no-one ever returns my calls. What am I doing wrong?"
UnrequitedRep


A. Oh my dear unrequited - you must be losing your touch! What did your message say? Did you give them any good reason to pick up the phone and call you back? Would that message make you call you back? Could it be they don't have anything to say to you? Something to think about.

Though it does seem surprising, because I've heard that agency producers have been set a goal of returning 20 sales calls a day - perhaps you were their 21st call. (Are you sure about this? Editor)

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